> For the complete documentation index, see [llms.txt](https://help.twinr.dev/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.twinr.dev/app-analytics/revenue/orders-by-new-vs.-returning-users.md).

# Orders by New vs. Returning Users

The "Orders by New vs. Returning Users" graph in Twinr’s Inbuilt Analytics plays a key role in understanding customer loyalty and the growth of your customer base. This visualization helps you measure the effectiveness of your user retention strategies and customer acquisition efforts.

## Overview

This graph differentiates between orders placed by users who are new to your app and those who have made purchases before.

<figure><img src="https://3731994945-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MlBy5z08zL1UoCwNqmg%2Fuploads%2FDxNlMzF9sEZTDeoZV1Ry%2FScreenshot%202024-03-31%20at%204.20.25%E2%80%AFPM.png?alt=media&amp;token=0d9cda1f-6fa6-4a5f-9a6c-c8ba3c87bb5d" alt=""><figcaption></figcaption></figure>

* **Total Orders Count**: Displays the total number of orders combining new and returning users.
* **Comparative Bars**: Uses horizontal bars to show the order count from new users versus returning users, offering an easy visual comparison.