# Orders by New vs. Returning Users
The "Orders by New vs. Returning Users" graph in Twinr’s Inbuilt Analytics plays a key role in understanding customer loyalty and the growth of your customer base. This visualization helps you measure the effectiveness of your user retention strategies and customer acquisition efforts.
## Overview
This graph differentiates between orders placed by users who are new to your app and those who have made purchases before.
* **Total Orders Count**: Displays the total number of orders combining new and returning users.
* **Comparative Bars**: Uses horizontal bars to show the order count from new users versus returning users, offering an easy visual comparison.
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