# Orders by New vs. Returning Users

The "Orders by New vs. Returning Users" graph in Twinr’s Inbuilt Analytics plays a key role in understanding customer loyalty and the growth of your customer base. This visualization helps you measure the effectiveness of your user retention strategies and customer acquisition efforts.

## Overview

This graph differentiates between orders placed by users who are new to your app and those who have made purchases before.

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* **Total Orders Count**: Displays the total number of orders combining new and returning users.
* **Comparative Bars**: Uses horizontal bars to show the order count from new users versus returning users, offering an easy visual comparison.