# Overview Segmentation allows you to define user groups based on specific behaviors and preferences. It helps you deliver relevant messages to the right users at the right time. You can create segments using the following filters: * **Language** preferences of your users. * **Page Visited** by users, such as `/shop` or `/home`. * **App Sessions** based on usage patterns and timelines. Using these filters, you can craft more relevant, impactful messages to boost engagement and retention. For example:\ You can create a segment for users who have visited the **`/shop`** page **and** use the **French language**, and send them a notification about a localized offer or promotion. Use these segments while sending push notifications to increase engagement, drive action, and personalize your communication.