# Overview

The **App Marketing Widget** helps you promote your mobile app directly to your website visitors through two components: **App Install Banner** and **Floating Button.**\
Both widgets use a **Magic Link** that automatically sends users to the correct app store based on their device.

<figure><img src="https://3731994945-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MlBy5z08zL1UoCwNqmg%2Fuploads%2FAbCeeZgd69Xi9GaXEu4i%2FScreenshot%202025-11-20%20at%205.53.39%E2%80%AFPM.png?alt=media&#x26;token=6c853543-1ab6-451f-b687-e7ccd8155ac8" alt=""><figcaption></figcaption></figure>

The **Magic Link** automatically detects the visitor's device and sends them to:

* App Store (iOS)
* Google Play (Android)
* Fallback/QR screen on desktop

You can copy the Magic Link or download a QR code directly from the main App Marketing page.

{% content-ref url="app-install-banner" %}
[app-install-banner](https://help.twinr.dev/app-marketing-widget/app-install-banner)
{% endcontent-ref %}

{% content-ref url="floating-button" %}
[floating-button](https://help.twinr.dev/app-marketing-widget/floating-button)
{% endcontent-ref %}

{% content-ref url="website-setup-for-app-marketing-widgets" %}
[website-setup-for-app-marketing-widgets](https://help.twinr.dev/app-marketing-widget/website-setup-for-app-marketing-widgets)
{% endcontent-ref %}