# Overview

The **App Marketing Widget** helps you promote your mobile app directly to your website visitors through two components: **App Install Banner** and **Floating Button.**\
Both widgets use a **Magic Link** that automatically sends users to the correct app store based on their device.

<figure><img src="/files/xVvkmvvL3ZRbRntl5Orq" alt=""><figcaption></figcaption></figure>

The **Magic Link** automatically detects the visitor's device and sends them to:

* App Store (iOS)
* Google Play (Android)
* Fallback/QR screen on desktop

You can copy the Magic Link or download a QR code directly from the main App Marketing page.

{% content-ref url="/pages/eWNvDZ6nrUd9ihqg7fhY" %}
[App Install Banner](/app-marketing-widget/app-install-banner.md)
{% endcontent-ref %}

{% content-ref url="/pages/GFEBfQEplaPaxTin3iNy" %}
[Floating Button](/app-marketing-widget/floating-button.md)
{% endcontent-ref %}

{% content-ref url="/pages/knt7VHWt5rcnUUafU7ox" %}
[Website Setup for App Marketing Widgets](/app-marketing-widget/website-setup-for-app-marketing-widgets.md)
{% endcontent-ref %}


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